Recognizing the influence of traditional communicators known as "Kanyelengs," the Joint Programme partnered with them to create drama and song performances addressing FGM. The Kanyelengs, being respected figures in Gambian society, used their platform to disseminate messages about the harmful effects of FGM and the legal ramifications of the practice. Focus group discussions were first organized to educate the Kanyelengs about the law banning FGM and to understand from them, their community attitudes towards the practice. This dialogue helped to inform the messaging used in the performances and further strengthened the Kanyelengs' role as advocates for the elimination of FGM.

Promoting Positive Masculinity and Equitable Gender Norms:

The Joint Programme supported the "Men For Equality" initiative, which organized community forums in the Kombos and Foni regions. These forums aimed to enhance the agency of men and youth groups, encouraging them to advocate for the elimination of FGM. The initiative emphasized the importance of positive masculinity, challenging traditional patriarchal norms that perpetuate gender inequality and harm women and girls. By engaging men as allies to eliminate FGM, the program aimed to shift societal perceptions and create a more equitable environment for women and girls in The Gambia.